Marketing Coordinator

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Marketing Coordinator at the Duluth Area Family YMCA intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined and builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing strategies.

• Bachelor's degree in related field preferred or equivalent combination of education and experience.
• Demonstrated marketing experience and portfolio
• Excellent personal computer skills and experience with standard business software.
• Must have strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
• Commitment of supporting principles of equal opportunity and affirmative action to achieve a diverse work environment.

• Develop and execute a cohesive marketing, communications, and branding strategy for the Association.
• Oversee the creation of digital and print marketing materials, including newsletters, annual reports, promotional campaigns, and fundraising appeals.
• Manage email marketing campaigns, leveraging best practices for audience engagement and retention.
• Develops, manages, and monitors assigned operating budgets to meet or exceed monthly and annual targets.  Recommends adjustments to the budget to assure a balanced operation.
• Develop and maintain relationships with journalists, influencers, and media outlets and respond to media inquiries and coordinate interviews with key personnel.
• Draft and distribute press releases, media kits, and pitches.
• Work alongside the Development Director to develop compelling storytelling strategies to enhance brand awareness.
• Works with partner YMCAs to coordinate various marketing and branding processes, including campaign planning, content sharing, brand guideline alignment, and cross-promotional strategies to ensure consistent messaging and maximize regional impact.
• Ensure all communications reflect the Association’s brand values and voice.
• Fosters an inclusive environment appreciative of differences in the workplace. Meaningfully participate in and lead efforts to support the Y’s commitment to equity and diversity.

• Community - Leads by example and inspires others to demonstrate a passion for members and the community. Creates and communicates a community-focused vision that promotes cooperation and collaboration with other organizations to achieve service integration and mutual benefit to all stakeholders. Promotes and embraces the global nature of the Y to engage the community.
• Communication - Creates and implements effective communication strategies with compelling messages that inspire others to accomplish the mission. Actively seeks opportunities to positively position the Y in the media. Crafts messages and presents and releases information to achieve maximum effect and overall impact.
• Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.
• Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they affect relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

To be discussed upon hire.