Regional Marketing Director

The YMCA of Metropolitan Dallas, established in 1885, consists of 16 branches and a destination camp and employs over 2,500 staff - all dedicated to building healthy, confident, connected, and secure children, adults, families, and communities. We are one of the largest YMCAs in North America and serve over 200,000 people annually through programs and events. We are currently seeking a Regional Marketing Director who will lead branch marketing strategies, drive growth in key programs, and deliver creative support for assigned branches—all while collaborating with leadership to ensure campaigns align with the association’s goals and brand standards.

The Regional Marketing Director is responsible for setting the direction and execution of branch marketing support strategies in alignment with individual branch goals and the Association Office (AO) Marketing and Communications strategy. This role is critical in driving growth across YMCA programs and branches through effective marketing execution, creative services, and cross-functional collaboration.

The Regional Marketing Director will initially focus on developing and implementing marketing strategies to support Sports growth, as well as delivering high-quality marketing support for assigned branches: Lake Highlands, Moorland, T. Boone Pickens, and Waxahachie. Later responsibilities could include developing and implementing marketing strategies to also support growth of the Y’s Childcare and Swim programs. This position reports directly to the SVP/Chief Brand Officer and has no direct reports.

Education & Experience

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7-10  years of professional marketing experience with demonstrated success in program, service, or regional marketing roles.
• Experience supporting multiple business units, branches, or locations preferred.

Skills & Competencies

Required:

• Proficiency in Canva (required); Adobe Creative Suite and other graphic design tools a plus.
• Experience with email marketing platforms; Salesforce Marketing Cloud is a strong plus.
• Proficiency with social media management platforms.
• Proven success with digital advertising.
• Strong project management and organizational skills, with ability to manage multiple priorities.
• Excellent communication, creative, and problem-solving skills.
• Ability to work collaboratively across teams and build strong relationships with branch staff and leadership.

Desirable:

• Adobe Creative Suite fluency.
• Photography and videography experience.

Reporting to the SVP/Chief Brand Officer, the Regional Marketing Director leads strategy and hands‑on execution of integrated branch marketing aligned with Association Office goals—initially accelerating Youth Sports growth while providing creative, digital, and promotional support for Lake Highlands, Moorland, T. Boone Pickens, and Waxahachie. The role partners with branch leaders to run data‑informed campaigns across email, web, social, and traditional media, upholds YMCA brand standards, and coordinates vendor resources as needed. Success is measured by program participation and membership growth, consistent brand quality, and continuous optimization of marketing effectiveness.